Ten years. Countless clients. Endless beauty.

What began as a passion for reimagining traditional Yoruba fashion has grown into a full-fledged movement. Shadiat has become a symbol of elegance, craftsmanship, and cultural pride, dressing women not just in fabric, but in heritage and power.

As we celebrate 10 years of style and storytelling, we’re taking a moment to revisit 10 iconic looks that have shaped the legacy of the brand. From runway-ready collections to unforgettable bridal moments, these designs are more than outfits, they're also milestones.

1. “Ewo Mi” Collection – A Bold Statement of Identity

“Ewo Mi” (Yoruba for “Look at Me”). This debut collection turned heads with six stunning garments that married traditional Aso Oke with fashion-forward silhouettes. It was a declaration that Yoruba bridal fashion was ready for the global stage.

2. The“Jewel” Collection – For the Bride Who Shines Softly.

The "Jewel" collection redefined understated luxury. Featuring soft, solid-color Aso Oke with luminous shimmer and subtle embellishments, this collection was designed to pay homage to the elegance of Yoruba culture.

4. Plum Elegance – A Masterclass in Crystal Detailing

This regal look features a rich plum Aso Oke ensemble, meticulously adorned with the darkest crystal beads, creating a lush and sophisticated effect. The custom-woven fabric, paired with a matching mesh neckline, showcases Shadiat Alasooke's commitment to intricate craftsmanship and luxurious design.

5. Yoruba x Nupe Fusion – Culture Meets Couture

This multi-cultural look brought together Yoruba and Nupe traditions in a seamless, stylish fusion. It wasn't just beautiful—it was symbolic. A love letter to unity and respect through fashion.

6. Mint Moment – A Color Story to Remember

Who knew mint could look this luxe? This 2023 ensemble broke color expectations and sparked a wave of fresh bridal palettes. Earthy, cool, and utterly divine.

7. Iro and Buba Re-imagined

As seen in the BellaNaija feature from Lagos Bridal Fashion Week 2018, Shadiat Alasooke’s creations are characterized by their impeccable craftsmanship, luxurious textures, and unique storytelling through fashion. This look was a reflection of those same principles, representing the designer’s commitment to preserving culture while embracing the evolution of fashion.

8. Classic Lace – Timelessly Elegant

This look married delicate lace with hand-woven asooke, creating a bridal vision that felt both classic and current. A true masterclass in texture play and feminine grace.

9. Red Hot & Regal – The Power look

A striking red look! Bold, fearless, unforgettable. The kind of look that stops traffic and command rooms. This after-party look was a unique blend of asooke with a modern twist.

10. Feathered Fantasy – Where Drama Meets Detail

This whimsical design added feathers to the timeless elegance of Aso Oke. Perfect for brides who want to turn tradition into theatre, gracefully, of course.

10 Years of Beauty, and We’re Just Getting Started

Every stitch. Every shimmer. Every smile. For a decade, Shadiat has dressed women for some of the most important days of their lives. And yet, this is just the beginning.

From Lagos to London, from culture to couture, we’re proud of the journey, and even more excited about what's next.

Here’s to 10 years of excellence. Here’s to many more.

How SHADIAT  is Redefining Sustainability in African Fashion

In the ever-evolving world of fashion, sustainability is no longer a trend,  it's a necessity. But for Shadiat, a Nigerian fashion house celebrated for its elegant and modern interpretation of traditional textiles, sustainability goes far beyond fabric choices. While the brand is often associated with its stunning use of Aso-Oke, its vision for ethical, responsible fashion is rooted in deeper practices that blend heritage, innovation, and conscious living.

Embracing Cultural Heritage Through Sustainable Practices

At the heart of Shadiat's ethos is a deep reverence for Nigerian traditions. By collaborating with local artisans skilled in traditional weaving, dyeing, and embroidery techniques, the brand not only preserves age-old crafts but also ensures that production processes remain environmentally friendly and culturally significant.

Timeless Design for Longevity

One of the strongest principles of sustainable fashion is creating designs that stand the test of time, and Shadiat excels in this. The brand’s pieces are intentionally crafted to be timeless, transcending fleeting trends and focusing on quality and durability. Whether it’s the intricate designs of bridal collections or the sophisticated elegance of everyday wear, each garment is made to be cherished and worn for years to come.

This approach not only promotes a more sustainable fashion cycle but also encourages consumers to invest in pieces that have lasting value. Shadiat’s commitment to producing high-quality garments with a focus on longevity reduces the need for fast fashion, helping to minimize waste in the industry.

Shadiat’s Role in Sustainable Fashion

In an era where fast fashion dominates, Shadiat’s commitment to sustainability stands as a beacon of hope for the future of the fashion industry. By combining traditional craftsmanship with modern sustainability practices, the brand ensures that it’s not only creating beautiful pieces but also fostering a deeper connection to cultural heritage and the environment.

If you’re passionate about sustainable fashion, Shadiat offers a perfect balance of style, tradition, and environmental consciousness, an investment in both your wardrobe and the planet’s future.

The Final Thread: A New Kind of Luxury

Luxury today isn’t just about price tags or exclusivity. It’s about meaning. Connection. Purpose.

Shadiat is pioneering a new kind of luxury, one rooted in heritage, shaped by values, and stitched together with sustainability. It’s fashion that honors culture, celebrates craftsmanship, and protects the future.

So yes, Shadiat is known for its beautiful Aso-Oke. But beyond the fabric, there’s a powerful vision, one that’s quietly changing the face of African fashion, one intentional piece at a time.